GWM AT-1

The name AT-1 reflects the idea of being ‘At One’ with the vehicle. It captures GWM’s philosophy that a great driving experience is achieved when driver, vehicle, and environment work together seamlessly. AT-1 represents this harmony by optimising every aspect of the vehicle so that driver feel confident, connected, and in control.

Real Roads. Real Learning.

AT-1 is grounded in the belief that the driving experience must be felt and understood in the real world, learning from the environments our customers drive in, across every kilometre they travel and every bump they encounter. This mindset draws on decades of local engineering experience and applies it with a relentless focus on making every interaction between driver and vehicle more natural, intuitive, and confidence inspiring.

At its heart, AT-1 is about optimisation. It focuses on improving every vehicle little by little, every day, through continuous refinement of ride and handling, calibration of ADAS systems, and optimisation of towing and performance.

Local Insights. Global Impact.

AT-1 represents a culture of curiosity, discipline, and progress with a distinct focus on the needs and preference of drivers right here in the ANZ region. By living and breathing the driving experience every day, GWM ensures its vehicles are not only suited to today’s conditions but continually evolving to meet the expectations of tomorrow’s drivers.

FAQs

• What makes GWM’s AT-1 approach class-leading?

  AT-1 is built on a fully integrated, in-house engineering approach, led by highly experienced local expert, Rob Trubiani, whose decades of ride and handling experience in Australia and New Zealand underpin the program. Unlike some approaches that rely on third-party suppliers, GWM develops and validates its vehicle tuning internally, ensuring a deeper level of consistency and accountability.

• Why is localised engineering important?

  Roads in Australia and New Zealand are unique, from coarse-chip highways to regional and rural routes. AT-1 ensures vehicles are tuned specifically for these conditions, rather than relying on global settings, so they perform the way drivers expect in the environments they use every day.

• What should I feel when driving a vehicle developed under AT-1?

  You should feel confident, comfortable, and in control. From the way the vehicle responds to your steering inputs, to how it absorbs bumps in the road, AT-1 is designed to deliver a smooth, predictable, and reassuring driving experience across a wide range of Australian and New Zealand conditions.

• How does AT-1 improve my everyday driving experience?

  AT-1 focuses on refining the details that matter most. This includes ride comfort over uneven roads, steering feel and responsiveness, the way safety systems behave, and how the vehicle performs when carrying loads or towing. The result is a more natural and enjoyable driving experience.

• How does AT-1 benefit towing and capability?

  AT-1 takes into account how customers actually use their vehicles. By optimising stability, control, and performance under load, it helps ensure the vehicle remains predictable and confidence-inspiring when towing or carrying heavy loads.

• How is GWM Australia influencing global vehicle development?

  The insights gained from Australian and New Zealand conditions play an important role in shaping GWM’s vehicles worldwide. Learnings from local testing, engineering, and real-world feedback are shared with global teams, helping influence how future models are developed, tuned, and refined for drivers everywhere.